By Wynne James and Joseph Woodruff
In our last posting we discussed that overtures from illicit investment promoters often begin with the “cold call.” We think that investment calls from people representing companies you’ve never heard of should be cause for immediate rejection. If they’re so successful, why do they need your money (particularly when they’re paying salesmen 10-15 percent of what you invest, plus overhead)?
Nevertheless, let’s assume your sense of adventure, not to mention the allure (and, too often, promise) of amazingly high profits, leads you to throw caution to the wind. We do think you ought to try to check out the company promoting its investments. How can you do that?
The first thing to understand is that you’re being sold a security, just like a stock or bond. That means that the company is subject to federal and state securities laws. Without going into the complexities of those laws, and they are complex, there are a few things you can do to investigate the company trying to sell you an investment.
First, the most handy and helpful informational tool available is Google. Enter the name of the company and the president of the company (if you don’t have it, ask for it – and if you’re told it’s not important, well, there’s a red flag). You’d be amazed at the information available on Google. Look for newspaper articles, actions by state securities regulators and anything else that pops up. Two cautions: 1) if you see articles about the company doing really big deals, particularly international deals, think twice. Too often these companies have names the same as or very close to that of very successful, large companies. Adopting very similar names is a way to get credibility. 2) If you see articles that make the company look like an industry leader, consider that it may have been placed by or on behalf of the company – simple public relations.
Other places you can look include the websites of large newspapers in the area of the company’s offices. You may have to go to the newspaper’s “archive” section, since newspaper websites rarely maintain stories on their primary pages for more than a few weeks.
You might also check the websites of state securities regulators. These are easily accessed on Google by typing in the name of your state plus the words “securities division.” Once you’re in the state website, look for the areas on “enforcement actions,” “administrative actions” or “cease and desist orders”. The absence of any information about a company on any particular state securities division website is not an endorsement. These regulators, while conscientious and capable, are often understaffed and rarely start an investigation unless someone has made a complaint. Further, there is no centralized national informational data base, but we suggest you check the securities division websites of at least the state in which you live and the state in which the company has its main offices. Since these searches don’t really take a lot of time, you might also check the securities division websites of big states in which there are a lot of potential investors – such as California, Pennsylvania and Illinois.
What we’ve given you is a place to start, and we’ll continue to give you tips on how to investigate (and evaluate) a potential investment. Remember that high investment returns are almost always a result of high risk, but don’t compound or increase the risk by investing with a company that only wants your money.