Strategic sustainability

by wlansden August 2 2010 11:07

By Lena Babaeva Coradini

Loved reading this headline: "Executives Link Sustainability with Business Strategy." I loved reading this beginning to the article even more: 

Large U.S. companies continue to be involved in sustainability, and most companies see an alignment between sustainability and their overall business strategy, according to a new report and related podcast from Deloitte.

. . .

Among survey respondents, all but three said their sustainability priorities were at least partially aligned with their organizations’ business priorities, says Deloitte. However, a number of respondents noted that alignment was an ongoing process that occurred at different rates in different areas of the business.

The findings of this recent survey fall in line with the earlier surveys that found 93 percent of respondents see sustainability as crucial to their future success.

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