By Lena Babaeva Coradini 

Great news — CEOs Say Sustainability Crucial to Success!  A new survey found that 93 percent of CEOs see sustainability as crucial to their future success:

The report, A New Era of Sustainability interviewed more than 750 chief executives from almost 100 countries. Of these, 72 percent said that strengthening their brand, trust and reputation with consumers was the primary driver behind sustainability initiatives. Concerns about climate change were one of the most common voiced by CEOs, with 66 percent saying it was a critical development issue, behind education (72 percent). The results represent a significant shift from a similar survey Accenture  conducted just two years ago which found that most businesses did not consider climate change a significant priority. The shift in priorities has been echoed in other surveys of business leaders as well.

There is also agreement that sustainability will be soon tied to profitability, becoming integrated into business strategy.  Even better news is that 91 percent of CEOs report that over the next five years, their companies will employ new technologies to address sustainability concerns.