By Lena Babaeva Coradini

Ouch: "Indiana Comes in Last on ‘Green’ State Ranking," according to the NMI survey of more than 3,000 U.S. consumers in the 25 largest states.  

The least green states are Virginia, South Carolina, Ohio, Georgia, and Indiana. The survey is part of NMI’s U.S. LOHAS consumer report.

NMI says leading green states are known for pioneering new environmental policies, driving the marketing for green products and enjoying outdoor activities.

Study results can help marketers and product developers identify regions for test marketing, targeting and new product introductions, says NMI.  Marketersalso  may find that different states respond to different messaging and communication strategies. As an example, consumers in greener states are likely to respond to a global message on environmental responsibility and green living, while those in less green states will need more immediate and personal benefits, according to NMI.

Out of the 25 largest states from most to least green, Tennessee is ranked just outside of the bottom five at number 20.